Questions and answers
If yours is not here, ask it on a call or email sid@cuspyr.com.
28 questions in 6 groups
Getting started
How is this different from the last marketing company I hired?
We don't stop at leads. Every inquiry hears back in under a minute, we follow up until they're booked, and we report on who showed up and who said yes. If they don't show up, we haven't done our job.
Night Shift or 10 in 90?
Night Shift is for any dental practice: it answers every new patient inquiry in under a minute. 10 in 90 is for practices that do implants. We run your ads too, Night Shift is included, and it's by application, one practice per area.
How quickly can we start?
Night Shift is usually live about 7 days after you sign up. On 10 in 90, your ads go live around day 7 and the 90 days start then.
Do we have to change our software?
No. We connect to your calendar. Dentrix, Eaglesoft, Open Dental and most others stay exactly as they are.
How much of our team's time does this take?
One setup call, quick approvals on the answers, and one person who gets back to people we hand over within a business day.
Night Shift
Will people know it's an AI?
Yes. It says so at the start of every call and conversation, along with which practice it's answering for, and again whenever someone asks. It sounds natural, and you hear sample conversations and approve the answers before anything goes live.
What happens when someone wants a real person?
They get one. During office hours the conversation goes straight to your team. After hours, your team gets a short note first thing, with everything the person said.
Does it work with my practice software?
Yes. It books into your calendar and doesn't touch your clinical records. We check your setup in the first week.
Who owns the patient data?
You do. Conversations, contacts and appointments live in accounts set up in your practice's name, and they stay yours if you leave. The details are on our data page.
How long does setup take and what do you need from me?
About 7 days. One call to agree your calendar rules and the cost ranges you're happy to share, access to your web forms and Facebook page, and your OK on the answers.
Can I cancel?
Yes. The first term is 3 months, then it's month to month with 30 days' notice. No setup fee to lose.
What if I'm in the US?
Same service, priced in USD. A Business Associate Agreement under HIPAA is part of signing up, and texting follows US carrier rules.
What's not included?
Ads and finding new patients. Night Shift answers the people you already get. Bringing you more of them is 10 in 90.
10 in 90
What if the people who come in can't afford implants?
We screen for it. Ads and the first replies mention cost and financing, so price shoppers drop out early and your team spends time on people who are serious.
Where do the ads run?
Facebook, Instagram and Google. Facebook reaches people thinking about implants before they search. Google reaches people already searching.
Who owns the ad accounts?
You do. They're in your practice's name and bill your card directly.
How does applying for 10 in 90 work?
10 in 90 is by application, one practice per area. Answer a few questions and book a 20-minute call. If your area is open and we can hit 10 for you, we send you a link to reserve it. Once we work with you, we don't run implant ads for anyone else near you.
Cost and contracts
What will it cost me?
Night Shift is $1,197 USD a month with no setup fee. 10 in 90 is $4,500 USD setup, then $4,500 USD a month, or $15,000 USD for setup and the first 3 months paid upfront. Plus tax, in CAD for Canadian practices and USD for US practices.
Am I locked in?
For the first 3 months. After that it's month to month, and you can cancel with 30 days' notice.
Is ad spend part of your fee?
No. On 10 in 90 you pay Facebook and Google directly, from about $100 USD a day, so you always see exactly what was spent. Night Shift has no ad spend.
We have several locations. Is there a group price?
Running 3 or more locations? Talk to Sid. Groups get one setup per location and one report.
Data and privacy
How is patient information protected?
Everything stays in accounts in your practice's name, and we use tools that meet the privacy rules where you practise. Our data page explains who owns what and what happens if you leave.
Do you handle health information?
The first replies are set up not to ask for clinical details, but people sometimes share them. For US practices, a Business Associate Agreement under HIPAA is part of the agreement, and we only use providers that sign one with us for anything that can hold patient messages.
Is it legal to reply to people at night?
Replying straight away to someone who just messaged you is allowed at any hour. Follow-up calls and texts wait for the hours the law allows where the person lives, and anyone can opt out at any time. We give you consent wording for your forms so people agree to be contacted.
Are calls recorded?
Where it's legal and disclosed, so we can summarize them and improve the answers. We set it up to match your province or state.
The guarantees
What exactly are the guarantees?
The 60-Second Promise: Every new patient inquiry gets a reply in under 60 seconds, 24/7. Miss it in any month and that month is free. The 10 in 90 Guarantee: 10 new implant patients who book and show up within 90 days of the ads going live. If we miss, the monthly fee drops to $0 until we do.
Who counts as a new implant patient?
Someone new who asked about implants through our ads or pages, booked an appointment, and showed up.
What doesn't the 10 in 90 Guarantee cover?
Whether a patient goes ahead with treatment, or how much revenue you make. Those depend on things we don't control.
Let's find out how many implant patients you're missing.
A 20-minute call. We look at your current numbers and tell you straight what's realistic. If we're not a fit, we'll say so.